For Frontline Healthcare Team Members & QI Professionals

You saw the harm.

You reported it.

You participated in projects.

The broken process wasn't fixed.

You saw the harm again.

So you decided to become a part of the solution.

Except… no one taught you the skills needed for success in the Messy Middle.

Leadership Intent “What must we achieve?” Translation Gap: The Messy Middle “What is actually happening?” Frontline Reality

Enrollment opens April 3  ·  Live cohort begins April 10
Limited to 12 participants

Jeanne M. Huddleston, MD, MS
Professor of Medicine, Mayo Clinic Industrial Engineer Founder, Influence Ignited!

Choose Your Path

Both start April 10. One is a 60-minute commitment. The other is five weeks that changes how you work.

Try it first ↓ Join the Workshop — $47

60 minutes · April 10 · 2 PM ET
Aha Moment Guarantee
Your $47 applies toward the full course

Commit to the change ↓ Enroll in the Full Course — $297

5 sessions · April 10–May 8 · Lifetime access
Includes the Workshop + all 3 early bonuses

Who This Is For

You Are Doing the Work.

You see what is going wrong before the reports do.
You know what needs to change.
You have the evidence — and the clinical conscience to back it.

And yet — the people with authority to act
are not moving on it.

This course is for nurses, physicians, NPs, pharmacists, allied health professionals, and QI professionals — at every stage of the transition from the bedside to the boardroom — who are tired of knowing what is wrong and watching nothing move.

The 'Doom Loop'

Quality Improvement Stagnation

Doom Loop of Stagnation — five-stage donut diagram showing the repeating cycle: Leadership Launches Initiative, QI Project Begins, Translation Fails, Frontline Disengagement, Little to No Impact
Leadership Launches Good intentions. A real problem identified. Leadership sets direction and launches an initiative to address it.
Project Begins Teams are engaged. QI tools are deployed. Energy is high. The work begins with real momentum.
Translation Fails The mandate reaches the frontline as a directive without context. It does not connect to bedside reality. The frontline cannot use it.
Frontline Disengages Voluntary contribution shrinks. Teams stop raising concerns. The project loses the frontline intelligence it needs to succeed.
Little to No Impact The project stalls. The original harm continues. Leadership launches a new initiative — to address the same issue.

This isn't a resource problem.
It's not a you problem.

Being right is not enough in this system.

You can see the problem clearly. You can document it. You can build the project. You can escalate it through every correct channel.

And still — nothing moves.

Not because you are wrong. Because no one ever taught you the operating system for making the right things actually happen. The skill for translating what you see into language leadership can act on — and translating leadership intent into something the frontline can use.

That is a skill gap. And it is teachable.

System Recognition Trust Insight Shared Vision

What Is Actually Happening

Being Right Is Not Enough.

You are not stalled because you are wrong.

You are stalled because being right is not the only thing that determines who gets heard — or who gets results — in this system.

In healthcare organizations, decisions move through hierarchy, competing priorities, limited budgets, and people who speak different languages depending on their role.

The frontline speaks in patient stories and bedside observations. Leadership speaks in data, strategy, and resource constraints. Neither side is wrong.

But without someone who can work the space between them — translating frontline signals upward into language leadership can act on, and translating leadership priorities downward into something meaningful at the bedside — nothing gets done.

You already know what's wrong. What you were never taught is how to translate what you see into action — in both directions. That is the operating system this course teaches.

Why You Haven't Learned This Yet

The Tools Are Not the Problem.

You already learned the tools.

And yet — the work still stalls. The concern still goes unheard. The initiative still runs out of momentum.

Most QI training teaches:

  • Tools — PDSA, Lean, root cause analysis
  • Project design and measurement
  • Data collection and reporting
  • How to document the problem

What you were never taught:

  • How to speak in a way leadership can hear and act on
  • How to translate leadership priorities into something meaningful at the bedside
  • How to work the space between them without a title or formal authority
  • How to keep improvement moving when it stalls in that space

The problem is not what you know.
The problem is the operating system nobody ever gave you for using it.

The Framework

QI Operating System (QI-OS)

Not another tool. The operating system for using the tools you already have.

Improvement science gave healthcare professionals powerful tools — PDSA cycles, Lean principles, root cause analysis, data dashboards. The field taught you how to measure the problem and document the findings.

What it never taught you is what to do after that. How to move what you found through hierarchy. How to speak in a way leadership can act on. How to translate leadership direction into something the frontline can actually use.

QI-OS is the operating system for that work — the complete methodology for doing quality improvement in the space between the boardroom and the bedside, where improvement either happens or quietly dies.

You were capable all along. You were simply never given the system for using that capability.

The DISC Workshop — Session 1

Learn why you keep getting dismissed — and get the exact language to stop it. One session. Immediate results. Standalone at $47, or the entry point to the full course.

Session 1
Friday, April 10 · 2 PM ET
DISC Workshop — Also available standalone

Own Your Influence

Discover your DISC communication profile and understand exactly how you're being heard — and why you keep getting dismissed. Learn the language patterns that reach the people who have authority to act. Leave with a Script Bank you can use in your next conversation.

  • Personalized DISC Communication Profile
  • Script Bank with ready-to-use clinical language
  • AI Prompt Set for your communication style
  • "Getting Heard in 90 Seconds" live bonus

The BRAID Signature Course — Sessions 2–5

Go beyond the first conversation. Learn how to move improvement work through the whole system — across disciplines, up through hierarchy, and past the points where it would normally die.

Session 2
Friday, April 17 · 2 PM ET

PREPARE

Before you walk into a room, you need to know what the people in it care about. Learn to map your organization's real priorities — not the stated ones — and align your concern to what leadership is already paying attention to. Get ready before the meeting instead of getting dismissed during it.

  • Stakeholder alignment canvas
  • Organizational goals mapping tool
  • Pre-meeting influence checklist
Session 3
Friday, April 24 · 2 PM ET

The Six Working Geniuses

Most QI teams stall not because they lack intelligence — but because they are asking people to contribute in ways that drain rather than energize them. Learn the Six Working Geniuses framework to identify what you and your team are naturally built for, understand where the energy leaks, and stop expecting individuals to carry work the system should distribute differently.

  • Six Working Geniuses Assessment
  • Team genius-mapping worksheet
  • Project role assignment framework
Session 4
Friday, May 1 · 2 PM ET

PRIORITIZE — From Data to Direction

Data doesn't move people. Stories built on data do. Learn how to take what you are seeing at the bedside and turn it into the kind of narrative that leadership acts on — not because you found better data, but because you learned how to speak their language.

  • Data analysis and prioritization framework
  • Leadership-ready data narrative template
Session 5
Friday, May 8 · 2 PM ET

PREVENT — Turn Work Into Wisdom

Most improvement dies when the person driving it leaves or gets reassigned. Learn how to make your work outlast you — so the next team starts from where you finished, not from scratch. This is how you stop the doom loop for good.

  • Knowledge dissemination playbook
  • Organizational wisdom framework
  • Personal QI-OS Integration Portfolio

The Three Non-Negotiables for a Successful QI-OS

Leadership Access Your insights must reach the people with authority to act
Frontline Credibility Your clinical expertise must be recognized as essential, not optional
Translate to Align QI problems require perspectives that no single specialty owns

QI-OS weaves all three into a single, actionable operating system. Learn. Analyze. Innovate. Save Lives.

What Changes

After This Course, You Will:

  • Be heard — not just in the room, but on the record
  • Stop getting dismissed when you raise a concern
  • Know what to do after you identify the problem
  • Move something forward that would have normally stalled
  • Stay engaged in work that feels like it matters again
  • Act without formal authority — and be taken seriously

This is not a course that teaches you more tools.
This is the course that teaches you how to use the ones you already have.

Choose Your Path

Two Ways In. One Framework.

Cohort begins Friday, April 10 · 2 PM ET · Enrollment opens April 3.

One Session · Immediate Impact

DISC Workshop

"Get Heard Now" — Session 1 Standalone

$47 One-time · Applies toward the full course

Friday, April 10 · 2 PM ET · Live Zoom

In 60 minutes you will understand why you keep getting dismissed — and leave with exact language you can use in your next conversation.

What You'll Leave With

  • Personalized DISC Communication Profile
  • Script Bank with ready-to-use clinical language
  • AI Prompt Set for your communication style
  • 1 Ask-Me-Anything Pass
  • "Getting Heard in 90 Seconds" live bonus
  • Certificate of Completion
Attend the workshop, then decide. Your $47 applies in full toward the full course.
Aha Moment Guarantee — full refund if you leave without one actionable insight
Join the Workshop — $47

Small cohort (12 people) · Replay available 30 days · Attend live or on replay

Enroll in the Full Course Today and Receive

3 Free Bonuses — Included With Full Course Enrollment

These bonuses are free. Every dollar amount below is the value — not the price you pay. You pay $297 for the course. The bonuses come with it.

Total bonus value: $474 — free when you enroll
Bonus 1
⏳ Expires Monday, April 6 at 11:59 PM CDT
Free Bonus · Value: $225

DISC and 6 Working Geniuses Deep Dive

A private 30-minute interpretation call with Dr. Huddleston to braid your DISC profile (Ramsey style) and Working Genius results into your personal QI-OS action plan. This is a one-on-one session designed to show you exactly how your communication style and team genius fit together — and what to do with that in your QI work.

Enroll Now — Get This Bonus Enrollment closes April 10 or when cohort fills
Bonus 2
⏳ Expires Wednesday, April 8 at 11:59 PM CDT
Free Bonus · Value: $99

Live Messy Middle "Hot Seat" Coaching Call

Bring your real QI project and work through your specific messy middle — live, with Dr. Huddleston. This is not a Q&A session. It is a working call where you get direct coaching on the exact barriers slowing your improvement work down right now.

Enroll Now — Get This Bonus Enrollment closes April 10 or when cohort fills
Bonus 3
⏳ Expires Thursday, April 9 at 11:59 PM CDT
Free Bonus · Value: $150

Inaugural Members-Only SBAER Mastery Session

An exclusive 45-minute live capstone small group coaching session with Dr. Huddleston in Week 5, plus a personalized SBAER template review. Helps you immediately turn course learnings into a powerful communication tool for your next QI project. Only available to inaugural cohort members.

Enroll Now — Get This Bonus Enrollment closes April 10 or when cohort fills

Act today and receive all three bonuses — a total of $474 in free value added to your $297 enrollment.

Each bonus expires on its own deadline. Once it is gone, it is gone.

Enroll in the Full Course — $297 + All 3 Free Bonuses

What's the catch?

There isn't one.

This is a one-time payment. You will not be automatically billed again. You will not be enrolled in a subscription. You will not be locked into anything beyond what you sign up for today.

The Workshop is $47. The full course is $297. Those are the only charges.

If you choose the Ongoing Community Option later, that is a separate, optional decision you make after the course — it is not automatic and it is not included in your enrollment today.

The bonuses are genuinely free. They are added to your enrollment because this is the inaugural cohort and Dr. Huddleston wants the first group to have every advantage available.

You are not being tricked. You are being invited.

Try it first. Upgrade anytime.

Attend the April 10 Workshop for $47. If you decide to enroll in the full course after Session 1, your $47 is credited in full — you only pay the difference ($250).

Before You Wait

This Cohort Closes When It Fills.

Live course

Sessions are live. This is not a self-paced course you can start anytime.

12 participants

Small by design. Real discussion and real application require a small group.

No late entry

Once the course begins April 10, enrollment closes. There is no catching up later.

Enrollment opens April 3

Spots are reserved in order. If the cohort fills before April 10, it closes early.

Join the Workshop — $47 Enroll in the Full Course — $297

Enrollment opens April 3 · Secure your spot now · Doors close when the course begins

Jeanne Huddleston, MD, MS
Jeanne Huddleston, MD, MS

Why Learn This From Dr. Huddleston?

I Spent 30 Years in the Messy Middle.
This Is What I Found.

Early in my career, I was told directly — by the nurses who trained me, and by the assistant who eventually left — that my communication wasn't working. I was clinically excellent and organizationally invisible. Leadership moved without me. My insights died in the room.

So I spent the next three decades studying the gap. Not the leadership side, not the policy side — the Messy Middle, where resistance, miscommunication, silos, hierarchy, and ambiguity eat every well-intentioned initiative alive.

QI-OS is the operating system I built from that work — the complete methodology for doing the translation that improvement science never taught: frontline signals into language leadership can act on, and leadership intent into something the bedside can actually use.

"We are on a mission to end the administrative burden that hinders QI progress."

This is the course I wish I'd had on day one. You deserve a shorter path to the same destination.

What Clinicians Are Saying

Real Frontline Care Team Members. Real Shifts.

>1,000+ Frontline Team Members
MDs · NP/PA's · RNs · Pharmacists · RRTs · QI Professionals
100% Had a frontline signal leadership never acted on
86% Say frontline observations rarely reach a funded project

Before this workshop, I left team meetings feeling unheard. The DISC framework completely changed how I was framing my concerns to colleagues and leadership. It gave me words I could actually use — right away.

Cynthia Beal, RN, DNP Audie L. Murphy Memorial Veterans Hospital, VA South Texas Health Care System

I had taken DISC before and thought I understood it. This course showed me how to actually use it — how to walk into a physician's office and say the thing that gets heard instead of dismissed.

Workshop Participant Frontline RN, Academic Medical Center

One hour. I walked away with a completely different way of thinking about every difficult conversation I'd been avoiding. The Script Bank alone was worth ten times the price.

Workshop Participant Quality Improvement Director, Community Hospital

Having a mentor is important. Without one, the individual is on their own — trial and error. QI-OS gives you the operating system and the community so you're not figuring it out alone.

Workshop Participant Healthcare Quality Professional

The DISC is really great. It helped me communicate better — I finally had language for conversations I'd been avoiding for years.

Still on the Fence?

You're in Good Company.

Every clinician who has gone through this program had at least one of these thoughts first.

"I don't have a leadership title."
Good. You don't need one. The work stalls in the middle — not because leadership doesn't care, but because nobody is doing the work of connecting them to the frontline. BRAID was built for the person in the middle. That's you.
"I'm already burned out. I don't have capacity for one more thing."
One session to start. The Workshop is 60 minutes, live on Zoom. Everything you learn applies to conversations you are already having — you don't add time, you use it differently. If you continue, Sessions 2–5 are one hour a week for four more weeks.
"I've spoken up before. Nothing changed."
That is not a failure of effort. It is a gap in the operating system. Speaking up is not the same as being heard. This course teaches you what is different about the way people who get heard actually communicate — and gives you the specific tools to do the same.
"I'm not sure my organization will support this."
Many do — through CME budgets, CEU funds, or QI allocations. We provide a one-page brief and talking points written for a 5-minute conversation with your manager. You don't have to ask for permission to learn how to do your job better.
"I already took DISC. Will this be repetitive?"
No. The DISC profile is the starting point. This course applies it directly to clinical scenarios: the physician who dismisses your data, the committee that keeps circling, the initiative that keeps dying. You will learn to use it, not just know it.
Join the Workshop — $47 Enroll in the Full Course — $297

Have Questions?

Real Questions. Straight Answers.

When does everything start?
The cohort begins on Friday, April 10 at 2 PM ET. Session 1 (the DISC Workshop) is shared across both offerings. Sessions 2–5 continue weekly through May 8. Enrollment opens April 3.
If I attend the Workshop, can I upgrade to the full course?
Yes. Attend the Workshop for $47 on April 10. If you decide to enroll in the full course after that first session, your $47 applies in full — you only pay the $250 balance.
How long are the sessions?
Each session is 60 minutes, live on Zoom. The Workshop replay is available for 30 days. Full course session replays are available for lifetime access.
Can my organization pay for this?
Yes. Many participants use CME budgets, CEU funds, or quality improvement allocations. We provide a downloadable one-page brief and talking points built for a quick conversation with your manager or CME coordinator.
Is this just for nurses?
No. This course is designed for everyone operating in the Messy Middle: physicians, NPs, RNs, pharmacists, allied health professionals, quality improvement professionals, patient safety officers, and clinical educators.
I've already taken DISC. Will I get value from Session 1?
Yes — This course goes significantly beyond DISC as a self-assessment. We apply your profile directly to clinical QI scenarios and build the specific language you need for the conversations that actually drive change.
What if I miss a session?
All sessions have replays — Workshop for 30 days, full course for lifetime access. You will never fall behind.
Where do I access all the materials?
Everything is in our Membership.io portal. You'll receive your login within minutes of registering.

April 10 · 2 PM ET · Enrollment Opens April 3

Stop Being Stalled.
Start Moving Things Forward.

No fluff. No theory disconnected from your unit. A real operating system — built from 30 years in the Messy Middle — for frontline care team members and quality professionals who are tired of watching recurrent unintentional harm happen to the patients they have dedicated their lives to saving.

Join the Workshop — $47

April 10 · 60 min · Aha Moment Guarantee

Enroll in the Full Course — $297

5 Sessions · Starts April 10 · Lifetime Access

Already registered for the Workshop? Your $47 applies toward the full course — upgrade anytime before April 10.